Harper — Head of Product Marketing Running a Fleet of Agent Roles
Type: Secondary Persona
Responsibilities
- Designs role-based agents for each marketing function (VP of Marketing, Social Media Manager, Paid Ads Manager) the way she would write a job spec for a human hire
- Defines the skills, allowed tools, and scopes each agent role gets, and decides which workflows wire roles together
- Operates a vibe-coded review dashboard where cron-generated tasks from agent roles surface for accept/dismiss decisions
- Owns business outcomes (pipeline, engagement, paid spend efficiency) rather than feature delivery — judges agent output by top-line / bottom-line impact
- Buys and adopts tooling without going through engineering — needs platforms whose first-step onboarding is “copy this prompt, run it”
Related Problem Statements
| Problem Statement | Context | Impact | Naftiko Today | Naftiko Tomorrow | Type |
|---|---|---|---|---|---|
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Need Orchestration Tooling for Fleets of Role-Based Agents
Need tooling that lets a non-engineering operator define skills, create role-based agents, give each agent its skill, and wire them together as a working fleet — VP of Marketing agent, Social Media Manager agent, Paid Ads Manager agent — on a single reviewable dashboard.
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